THERMAL SCIENCE

International Scientific Journal

Authors of this Paper

External Links

Adel A. Bahaddad

TOWARD THE EFFETENESS FOR USING THE SOCIAL MEDIA APPLICATION WITH ACCEPTABLE LEVEL OF PRIVACY IN SAUDI COMMUNITY: QUANTITATIVE CASE STUDY

ABSTRACT
Social media represent one of the primary outcome of the digital economy revolution. It represents the fundamental aspects for communication between individuals by using the systems that helps to facilitate the lifestyle of developed societies. In contrast, with the spread of the Corona pandemic, which prompted societies and companies alike to take advantage of social communication technologies to fill the gap that occurs as a result of precautionary measures taken by many countries to limit the spread of infection. However, many users believes that their data and information in their device become accessible by these applications, which threatens the of trust and privacy significantly for these applications. Thus, it might affects the dealing of user and these applications. Therefore, the study's question is what the basic requirements that should be provided at last to be available in social media applications to increase the level of acceptance for the users. A quantitative sample is collected from different ages and educational levels from Saudi Arabia to design the integrated approach that helps to increase the level of trust and use of social media applications appropriately for the individual and organizational level. This study is considered a way to increase the use of social applications, which represent one of the most key features of digital transformation that can be lead the contemporary digital economy.
KEYWORDS
online social media, social network sites, owom, media risk, functional & non functional requirements
PAPER SUBMITTED: 2022-01-27
PAPER REVISED: 2022-03-15
PAPER ACCEPTED: 2022-03-28
PUBLISHED ONLINE: 2023-01-21
DOI REFERENCE: https://doi.org/10.2298/TSCI22S1373B
CITATION EXPORT: view in browser or download as text file
THERMAL SCIENCE YEAR 2022, VOLUME 26, ISSUE Special issue 1, PAGES [373 - 395]
REFERENCES
  1. Mahyuddin, K., et al., Behavior of the Resources in the Growth of Social Network, Proceedings, Int. Conference on Electrical Engineering and Informatics, Denpasar, Indonesia, 2015, pp. 496-499
  2. Chang, J. H., et al., Would you Change Your Mind? An Empirical Study of Social Impact Theory on Facebook, Telematics and Informatics, 35 (2018), 1, pp. 282-292
  3. Wan, W. S., et al., What WeChat can Learn from WhatsApp? Customer Value Proposition Development for Mobile Social Networking (MSN) Apps: A Case Study Approach, Journal of Theoretical and Applied Information Technology, 97 (2019), 4, pp. 1091-1117
  4. Ayi-Bonte, A. N. A., et al., Utilization of Social Media Platforms for Local Government Engagements: An Empirical Study of the Accra Metropolitan Assembly, North American Academic Research, 3, (2020), 11, pp. 303-324
  5. Ho, R. C., Rezaei, S. Social Media Communication and Consumers Decisions: Analysis of the Antecedents for Intended Apps Purchase, Journal of Relationship Marketing, 17 (2018), 3, pp. 204-228
  6. Ameen, A., et al., Determining Underlying Factors that Influence Online Social Network Usage Among Public Sector Employees in the UAE, Proceedings, 3rd International Conference of Reliable Information and Communication Technology, Kuala Lumpur, Malaysia, pp. 945-954
  7. Alobaidi, E. A study of Outline to the Advantages and Disadvantages of Social Media, Academicia: An International Multidisciplinary Research Journal, 11 (2021), 1, pp. 1437-1444
  8. O'Keeffe, G. S., Clarke-Pearson, K., Council on Communications and Media, The Impact of Social Media on Children, Adolescents, and Families, Pediatrics, 127 (2011), 4, pp. 800-804
  9. Alemany, J., et al., Enhancing the Privacy Risk Awareness of Teenagers in Online Social Networks Through Soft-Paternalism Mechanisms, Int. J. of Human-Computer Studies, 129 (2019), Sept., pp. 27-40
  10. Elsaesser, C., et al., Small Becomes Big, Fast: Adolescent Perceptions of How Social Media Features Escalate Online Conflict to Offline Violence, Children and Youth Services Review, 122 (2021), 105898
  11. Martin-Rojas, R., et al., Social Media Use and the Challenge of Complexity: Evidence from the Technology Sector, Journal of Business Research, 129 (2021), May, pp. 621-640
  12. Osei‐Kojo, A. E‐Government and Public Service Quality in Ghana, J. of Public Affairs, 17 (2017), 3, e1620
  13. Ajina, A. S. The Perceived Value of Social Media Marketing: An Empirical Study of Online Word-Of-Mouth in Saudi Arabian Context, Entrepreneurship and Sustainability Issues, 6 (2019), 3, 1512
  14. Falco, E., Kleinhans, R. Beyond Information-Sharing. A Typology of Government Challenges and Requirements for Two-Way Social Media Communication with Citizens, Electronic Journal of E-Government, 16 (2018), 1, pp. 32-45
  15. Mergel, I., et al., Defining Digital Transformation: Results from Expert Interviews, Government Information Quarterly, 36 (2019), 4, 101385
  16. Bahaddad, A. A. The Concept of Quality Assurance in M-Commerce Applications in Arabic Societies, International Journal of Computer Science and Network Security, 22 (2022), 1, pp. 758-775
  17. Scott, M., et al., Measuring E-Government Success: A Public Value Approach, European Journal of Information Systems, 25 (2016), 3, pp. 187-208
  18. Pitt, L. F., et al., Service Quality: A Measure of Information Systems Effectiveness, MIS quarterly, 19 (1995), 2, pp. 173-187
  19. Mergel, I., Bretschneider, S. I. A Three‐Stage Adoption Process for Social Media Use in Government, Public administration Review, 73 (2013), 3, pp. 390-400
  20. Cui, Y., et al., Understanding Information System Success Model and Valence Framework in Sellers' Acceptance of Cross-Border E-Commerce: A Sequential Multi-Method Approach, Electronic Commerce Research, 19 (2019), 4, pp. 885-914
  21. Caruana, A., Fenech, N. The Effect of Perceived Value and Overall Satisfaction on Loyalty: A Study Among Dental Patients, Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing, 5 (2005), 3, pp. 245-255
  22. Liu, F., et al., Roles of Perceived Value and Individual Differences in the Acceptance of Mobile Coupon Applications, Internet Research, 25 (2015), 3, pp. 471-495
  23. Seol, S., et al., Exploring Factors Affecting the Adoption of Mobile Office in Business: An Integration of TPB with Perceived Value. International Journal of Mobile Communications, 14 (2016), 1, pp. 1-25
  24. King, R. A., et al., What we Know and Don't Know About Online Word-of-Mouth: A Review and Synthesis of the Literature, Journal of Interactive Marketing, 28 (2014), 3, pp. 167-183
  25. Suki, N. M., Suki, N. M. Mobile Social Networking Service Users' Trust and Loyalty: A Structural Approach in: Mobile Electronic Commerce, CRC Press, Boka Raton, Fla., USA, 2014
  26. Aladwani, A. M. The Moderating Influence of Socially-Inspired Trust on the Connection Between Persuasive Governmental Social Media Quality and Success Proceedings, World Conference on Information Systems and Technologies, Galicia, Spain, 2019, pp. 242-247
  27. ***, Raosoft, Sample Size Calculator. Retrieved from www.raosoft.com/samplesize.html, 2019
  28. Hair, J. F., et al., Multivariate Data Analysis: A Global Perspective, 7th ed., Pearson, N. J., USA, 2010
  29. Tabachnick, B. G., Fidell, L. S. Using Multivariate Statistics, Pearson Education, Inc., Boston, Mass., USA, 2007
  30. Koufteros, X. A. Testing a Model of Pull Production: A Paradigm for Manufacturing Research Using Structural Equation Modeling, Journal of operations Management, 17 (1999), 4, pp. 467-488
  31. Shah, R., Goldstein, S. M. Use of Structural Equation Modeling in Operations Management Research: Looking Back and Forward, Journal of Operations Management, 24 (2006), 2, pp. 148-169
  32. Allagui, I., Breslow, H. Social Media for Public Relations: Lessons from Four Effective Cases, Public Relations Review, 42 (2016), 1, pp. 20-30
  33. ***, WhatsAppLLC, New Features for More Privacy, More Protection, More Control at WhatsApp, 2022
  34. Parveen, F., et al., Social Media Usage and Organizational Performance: Reflections of Malaysian Social Media Managers, Telematics and Informatics, 32 (2015), 1, pp. 67-78
  35. Medaglia, R., Zheng, L. Mapping Government Social Media Research and Moving it Forward: A Framework and a Research Agenda, Government Information Quarterly, 34 (2017), 3, pp. 496-510
PDF VERSION [DOWNLOAD]
Toward the effeteness for using the social media application with acceptable level of privacy in Saudi community: Quantitative case study

© 2024 Society of Thermal Engineers of Serbia. Published by the Vinča Institute of Nuclear Sciences, National Institute of the Republic of Serbia, Belgrade, Serbia. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution-NonCommercial-NoDerivs 4.0 International licence