In response to the current problem of poor energy consumption control effect and overall high energy consumption of new nanopolymer materials for building exterior walls, the author proposes a thermal insulation energy consumption control technology based on the heat transfer performance model of exterior wall insulation panels. Calculate the current heat transfer performance parameters of exterior wall insulation panels using the reaction coefficient method, determine the proportional relationship between the effective heat transfer coefficients, and establish a heat transfer performance model for exterior wall insulation panels, based on the thermal conductivity index of the new nanopolymer material for the wall, the current control parameters are optimized. The optimal data algorithm is used to obtain the energy consumption decision variable value of the new nanopolymer material for the exterior wall of the building under the condition of clarifying the current heat transfer coefficient, and establish constraint conditions, based on the specific energy consumption data of new nanopolymer materials outside the current wall, establish the current thermal energy information transmission ratio relationship, analyze the current wall energy consumption hotspots, propose the K-means clustering analysis strategy, and apply it to the hot spot clustering control. Energy consumption control is achieved by locating the main cluster head parameters of the hot spot. Simulation results show that the hot spot fit of the aforementioned control methods has been improved by 29%, and the accuracy of the design method in cooling load control statistics is significantly higher than the two traditional methods used for comparison. Due to different weights, the final improvement ratio is determined to be 27%, further verifying the hypothesis. It has been proven that it can effectively improve the energy consumption control effect.