This research aims to evaluate the Urban Heat Island Intensity (UHII) and study the influences of population density, building density, and traffic density on the UHII in Chiang Mai city on each season and time. The surrounding air temperature was measured by thermocouples at a constant height of 2 m above the road by mobile surveying approach. The surveyed routes were divided into urban routes and rural routes. The UHII was calculated from the average surrounding air temperature difference between the urban and the rural areas. Experimental investigations were carried out in two seasons, consisting of summer (March-May, 2014) and winter (December 2013-February 2014). Experimental investigations were carried out in two periods, which were a daytime period (01.00-03.00 pm) and a nighttime period (10.00 pm-00.00 am) on Mondays, Wednesdays, and Sundays. The results show that the UHII in summer day, summer night, winter day, and winter night were 1.07°C, 1.27°C, 0.58°C, and 1.34°C, respectively. This implies that the temperature in Chiang Mai city’s urban area is higher than that in the rural area the entire year. Moreover, it was found that the UHII in summer day, winter day, and winter night were primarily affected by the traffic density with the sensitivity percentage of 87.50%, 72.73%, and 63.33%, respectively. In contrast, the UHII in summer night was mainly affected by the building density with the sensitivity percentage of 50.00%.