TY - JOUR TI - Hydromagnetic flow and heat transfer adjacent to a stretching vertical sheet in a micropolar fluid AU - Yacob Nor Azizah AU - Ishak Anuar AU - Pop Ioan JN - Thermal Science PY - 2013 VL - 17 IS - 2 SP - 525 EP - 532 PT - Article AB - An analysis is carried out for the steady two-dimensional mixed convection flow adjacent to a stretching vertical sheet immersed in an incompressible electrically conducting micropolar fluid. The stretching velocity and the surface temperature are assumed to vary linearly with the distance from the leading edge. The governing partial differential equations are transformed into a system of ordinary differential equations, which is then solved numerically using a finite difference scheme known as the Keller box method. The effects of magnetic and material parameters on the flow and heat transfer characteristics are discussed. It is found that the magnetic field reduces both the skin friction coefficient and the heat transfer rate at the surface for any given K and λ. Conversely, both of them increase as the material parameter increases for fixed values of M and λ.