The main objective of this study is to find a proper solution for the cross-flow water cooling tower problem, also to find an empirical correlation's controlling heat and mass transfer coefficients as functions of inlet parameters to the tower. This is achieved by constructing an experimental rig and a computer program. The computer simulation solves the problem numerically. The apparatus used in this study comprises a cross-flow cooling tower. From the results obtained, the 'characteristic curve' of cross-flow cooling towers was constructed. This curve is very helpful for designers in order to find the actual value of the number of transfer units, if the values of inlet water temperature or inlet air wet bulb temperature are changed. Also an empirical correlation was conducted to obtain the required number of transfer units of the tower in hot water operation. Another correlation was found to obtain the effectiveness in the wet bulb operation.